The Long & Short Of It

Did you know?…

  • 85% of beauty salon revenue is from hairdressing
  • 39.7% of salon revenue comes from people aged 35-54 years
  • The majority of clients claim that the back-basin service is their favourite part of the salon visit
  • An estimated 15,860 students are engaged in training each year

Launched at the 2014 Hair Expo, ‘The Long & Short Of It’ is an informative Hairdressing Industry Report produced by the L’Oréal Professional Products Division (LPPD). Highlighting the immense economic and social significance of the hairdressing industry in Australia, the Report celebrates artistic excellence, provides valuable insights and identifies opportunities to maximise business potential and success. Demand for hairdressing services is growing in response to a broader structural shift in the economy away from goods and towards services. Detailed in the Report, LPPD’s Salon-Emotion concept is a global business building and education initiative that offers a fresh perspective on how to improve business development. “The Salon-Emotion concept sets out to re-enchant clients by reinventing the salon in terms of space, service and experiences to ensure that these elements are perfectly aligned to expectations, needs and desires. It’s essentially about reconnecting with salon clients to create better, stronger, more viable businesses, enthuses Jorn Zempel, General Manager, L’Oréal Professionnel Products Division.


Note: A permanent copy of this article is in the Resource Library here


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The creation of H.A.I.R. was in direct response to industry feedback of more than 1800 industry members. 95% of those surveyed believed that the Australian hairdressing industry SHOULD be registered in order to protect its reputation and integrity and safeguard consumers from unqualified hair practitioners that do not meet industry standards.

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