During 2020, the Australian Hairdressing Council actively engaged with the Industry to ensure they were well informed and supported. Businesses, Australia wide, have traded in a year of droughts, bushfires floods, cyclones, hail storms and the COVID-19 pandemic.
To gain a clear report on how small businesses have coped during 2020, we surveyed all States covering hairdressing, beauty and barber salons. This report will be shared with the industry and Government bodies to assist and understand our industry in the future during challenging times.
There were a number of stand out points in this survey. As an industry association, we found that non-members of the AHC were less confident about their business future, whereas AHC members were feeling more positive. Much information during the pandemic was sought via Facebook, and much information on some pages was incorrect. The AHC had direct links from the Government and so the information we shared became trusted.
During lockdowns, it was an interesting result to see how many salons only communicated with their staff via text messaging versus other salons who engaged their staff via Zoom. It would also be fair to say that most salon owners were stressed financially and mentally during 2020, as well as their staff.
The AHC would like to thank all who participated in this survey and we hope that you find the results interesting.
